Work Flow
Process
We will work closely together to finalize brand image and content ideas. I will be in contact, with weekly check-in’s through email and in person meetings weekly or as needed. I am so excited to start working with you!
Here is what the work flow process looks like…
01. STRATEGY
My first priority will be to create a marketing strategy for your business. To do this, I will first conduct a research and review process of your company and the market situation. We will meet to discuss your business goals, mission and brand image. Then I will create a well informed strategy based on this information. The specific steps in this process are listed below…
Business Goals and Information Meeting with Business Owner.
Research Process- Market Trends, Consumer Behavior, and Competitor Analysis
Social Media Audit of Existing Socials
Developing Brand Image
Mood-Boards and Visual Image Development
SEO Keyword and Hashtag Research
Content Pillars and Planning
Content Posting Calendar
02. EXECUTION
In the Execution Process, I will work more hands on to produce content for your socials. You will see me weekly for content shoots and we will be in communication to create and approve posts. The specific steps in this process are listed below…
Weekly Content Shoots (Photo & Video)
Editing Content (Photo & Video)
Graphic Design
Generating Copy for Captions
Posting Content
KPI, Analytics and Results Tracking
03. RESULTS
At the end of each month, I will review the key performance indicators and complete another social media audit to track results. This will help determine the types of content we should post more of in the next month, or what should be changed. We will have a meeting to discuss results and any thoughts or concerns you may have moving into the next month. The specific steps in this process are listed below…
Social Media Audit
KPI Review and Results
Make Any Adjustments to Strategy
End of Month Meeting with Business Owner to Discuss Results