Boston Barber Coin Giveaway
In this campaign, we sent out 200 gold token coins to new residents in the area, offering them a free haircut at the barbershop. This was an idea that the business owner wanted to execute and I provided guidance in completing the project. I retrieved a mailing list of all local residents in our target market and sorted through to find the best applicants to send the coins out to. The campaign was successful and has proved to bring new, loyal customers into the shop.
Rhode Island Seafood Council Recipe Campaign.
This campaign was designed to generate more sales of local RI seafood straight from fishing boats at the dock. I interviewed with a different fisherman every week and then created a weeks worth of posts to highlight them. Content Pillars for posts included fisherman’s stories, how the fish is caught, and recipes to make with that fish.
The campaign was successful, increasing engagement by over 130% on Facebook and 50% on Instagram and increasing post reach by 50% on Facebook and over 90% on Instagram.
